Betfair are going to open a Poker Room on Playtech’s iPoker network, which has already got over 6 million customers. The move shows the end of Betfair’s relationship with Ongame, the existing provider. The new Betfair Poker is going to be offered to their existing customers later in January, with it being expected to become widely available in July this year.
The news comes shortly after it was reported that Betfair suffered an 11% drop in net gaming revenues, as the number of players decreased from 93,000 to 85,000 over the year.
Sam Hobcraft of Betfair said “Our intention has always been to offer our customers a rewarding and varied poker experience. Launching ‘New Betfair Poker’ on Playtech’s platform will help us to continue to achieve this goal.”
There have been rumours of a move to iPoker for Betfair for quite some time now, however Betfair have always dismissed them. It was announced in September last year that Betfair were turning to Playtech for their Italian and French customers. The move is thought to add between 10 and 15 percent to iPoker Network’s traffic.
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